Turn your managers into your strongest competitive advantage.
Custard helps managers understand what’s really happening inside their teams using pulse surveying, then gives them clear actions, AI guidance, and leadership support to improve culture and performance before problems escalate.
Weekly insight. Clear actions. Better leadership.
Culture Pulse
A simple way to get consistent feedback from your team
Trusted by these teams:
the problem
Your managers are
running blind.
Your best performer checked out weeks ago. You didn’t see it happening.
You’re relying on instinct to manage team culture.
Problems keep surfacing too late to properly fix them.
You got the data. But nobody knew what to actually do with it.
If any of these sound like you, this is for you.
Why Custard?
Most culture tools tell managers there’s a problem. Custard helps them fix it.
Most platforms stop at dashboards and engagement scores. Managers get the insight, then get left alone to figure out what happens next. Custard was built to support managers, not shame them. Every insight comes with practical next steps, powered by Geraldine, Custard’s AI Culture Coach.
If communication drops, managers know what conversation to have.
If accountability slips, they know where to intervene.
If engagement falls, they get practical leadership guidance, not just another report.
Let’s scrap the vague HR dashboards.
Just real support for managers trying to build healthy, high-performing teams.
Not another engagement survey your team ignores.
| Other approaches Annual surveys / gut feel / HR tools | custard. Culture intelligence platform | |
|---|---|---|
| Frequency | Once or twice a year | Weekly, automatically |
| Time to complete | 20–40 minutes | 60 seconds |
| Response rates | Low participation | Built for high participation |
| Insights | Stale by the time you read them | Real-time insights with actions attached |
| Impact | "Here's the score" | "Here's what to do next" |
| Adoption | HR-owned | Leadership owned |
what managers say
Real Results. Real Managers.
“I finally know what’s actually happening in my team instead of finding out 6 months later when someone hands in their notice.”
Sarah M.
Head of Operations, Growth-stage SaaS
“The BossBot recommendations are spot-on. It’s like having a leadership coach tell me exactly what to do each week.”
James T.
Engineering Manager, 150-person tech company
“My team actually fills it in, every week. Because it’s 30 seconds and they can see we act on it.”
Priya K.
Founder & CEO, Scale-up, 35 people
SIMPLE BY DESIGN
Four steps & zero friction.
Custard gives managers a weekly anonymous pulse on how their team is really doing, in under 60 seconds.
But the data is only half of it. Every insight comes with practical next steps, so managers are never left staring at a dashboard wondering what to do next.
01
Set up in minutes
Add your managers and teams, and you’re live. No complicated onboarding. No IT project. No login required for team members.
02
Your team answers 7 quick questions
03
Managers get live visibility into their team
Track engagement, accountability, psychological safety, communication, and more across every team.
See what’s improving, what’s slipping, and where managers may need support.
04
Geraldine tells managers what to do next
Low scores don’t just flag problems. They trigger practical actions, coaching guidance, conversation prompts, and leadership recommendations managers can immediately use.
No guesswork.
Only clear next steps.
PLATFORM FEATURES
Everything you need to lead well.
who it's for
Built for managers who want to understand how their team is actually doing.
First-time managers
Heads of department
Founders scaling teams
Senior leaders
If any of these sound like you, this is for you.
SIMPLE PRICING
Custard is priced per manager, not per employee.
That means each manager gets their own dashboard, insights and leadership support, while being able to invite unlimited team members underneath them at no additional cost.
Individual
One manager, full access
billed monthly
- Feature 1
- Feature 2
3–10 Managers
Growing leadership teams
billed monthly
- Feature 1
- Feature 2
11–49 Managers
Scaling organisations
billed monthly
- Feature 1
- Feature 2
Questions
Straight answers.
Very little.
Team members answer 7 quick questions once a week, which takes around 60 seconds. Managers then receive live insights and practical next steps automatically.
No lengthy surveys. No complicated setup. No extra admin.
That’s exactly why Custard was built differently.
Most engagement surveys are too long, too vague, and too infrequent. People switch off before they even begin.
Custard is quick, lightweight, and designed to become part of the weekly rhythm, not another task everyone avoids.
Yes.
Managers can never see individual responses, and results only appear once the minimum anonymity threshold is reached.
Custard was built to help teams speak honestly and safely.
This is where Custard is different.
Most platforms stop at dashboards and scores. Custard helps managers understand what the data actually means and what to do next.
Managers receive:
- Live culture insights
- Team Health Scores
- Trend tracking
- Practical next steps
- AI-powered support from Geraldine
The goal isn’t just awareness. It’s action.
Geraldine is Custard’s AI-powered Culture Coach.
She turns team feedback into practical leadership support managers can actually use, from conversation starters and coaching prompts to accountability guidance and communication support.
Not generic AI advice.
Real leadership guidance built from Heather’s frameworks, training, content, and real-world management experience.
That doesn’t mean you’re a bad manager.
Most managers using Custard care deeply about their team. They just want better visibility into what’s happening beneath the surface.
Custard is designed to support managers, not shame them.
Low scores are simply signals, an opportunity to step in earlier and improve things before problems escalate.
Because culture changes faster than once a year.
Most annual surveys tell you what your team felt months ago, often after problems have already escalated.
Custard gives managers a live weekly pulse instead, so they can spot trends earlier and respond faster.
Most culture tools focus on collecting data.
Custard focuses on helping managers actually improve culture.
The difference is Geraldine and the action layer behind the insights. Instead of managers being handed another dashboard and left to figure things out alone, Custard gives practical next steps, leadership guidance, and support based on what their team actually needs.
Usually the opposite.
Custard helps managers spend less time guessing, firefighting, or trying to piece together scattered feedback.
The goal is better leadership, with less friction.
Custard works best when anonymity can be protected properly.
Managers need a minimum of 3 team members for reporting to unlock.
For smaller teams, we can help combine reporting groups while still protecting anonymity.
Not really.
Custard was built primarily for managers and leadership teams, not as another HR reporting platform.
The goal isn’t to monitor people. It’s to help managers build healthier, higher-performing teams with better visibility and practical support.
contact custard
Let’s talk.
Got a question, want a walkthrough, or just want to know whether Custard is the right fit for your team?
Fill in the form and we’ll get back to you quickly.
- Platform walkthroughs
- Pricing and setup
- Team onboarding
- Leadership team demos
- Any questions at all
Culture is your biggest
performance lever.
Start measuring it.
5 questions. 30 seconds. A team you actually understand. Start your free trial today, your first insights land this time next week.
- No credit card required
- Setup in under 5 minutes
- Cancel anytime