Turn your managers into your strongest competitive advantage.
Managers are flying blind. Custard gives them the visibility, actions and coaching they need to build and lead better teams.
With fast pulse surveys, AI-powered insights, practical leadership actions and a pocket leadership coach, Custard helps managers understand what’s really happening in their team, know exactly what to do next, and build the skills to create a healthier, higher-performing workplace.
Weekly data. Clear actions. Stronger leadership.
Culture Intelligence
A simple way for managers to turn around issues quick and become powerhouse leaders.
Trusted by:
THE PROBLEM
You track revenue, sales and performance KPIs.
But what about leadership and culture?
Most SMEs track exactly when their revenue, sales and performance move. But they rarely improve what’s happening inside the team driving those numbers.
And that gap is expensive.
Managers account for 70% of the variance in team engagement and performance*, which means if you are not regularly measuring and improving leadership and culture, you are leaving business growth on the table.
Custard helps managers measure and improve their team culture, turning team feedback into clear insights, practical actions and AI-powered coaching, so they can spot issues early, lead better and stop leaving performance on the table.
*Gallup, State of the Global Workplace: 2025 Report
WHY CUSTARD?
Most survey tools collect feedback,
Custard shows managers how to act on it.
| Other tools Annual surveys / gut feel / HR tools | custard. Culture intelligence platform | |
|---|---|---|
| Frequency | Once or twice a year | Weekly, automatically |
| Time to complete | 20–40 minutes | 60 seconds |
| Response rates | Low participation | Built for high participation |
| Insights | Stale by the time you read them | Real-time insights with actions attached |
| Impact | "Here's the score" | "Here's what to do next" |
| Adoption | HR-owned | Leadership owned |
what managers say
Real Results. Real Teams.
Our brilliant Founding Members have been shaping Custard from the inside, testing the product, challenging our thinking and helping us build something genuinely useful for managers. Here’s what they had to say:
Hayley Harrison
Zoopla
Tom Hamilton
West Lindsey District Council
“Custard showed me exactly where my team was struggling, uncovering some of my own blind spots. The weekly surveys give me a real-time read on my team and surface issues before they turn into bigger problems. It’s helped me become a more self-aware and better manager.”
Teri Deal
National Center for State Courts
HOW IT WORKS
Everything you need to lead well.
A simple way to get consistent feedback from your team
7 straight-forward questions give managers a regular pulse on how their team is feeling, without adding more meetings, forms or admin. Fast to answer. Easy to roll out. Honest by design.
- Weekly anonymous pulse surveys
- Takes around 60 seconds to complete
- Designed to keep participation high
- Team-by-team survey visibility
A clear KPI to measure culture
The Team Health Score gives managers a live snapshot of how their team is really doing, and exactly which areas need attention most. No spreadsheets. No vague engagement reports. No trying to piece together what’s going on from scattered feedback. Instead, you get clear visibility into communication, engagement, accountability, morale and performance, all in one place.
- Live team health dashboard
- Breakdown by category and trend
- Spot risks before they escalate
- Track progress week-on-week
- Clear visibility across teams and managers
Turn guidance into action
Surveys tell managers what’s wrong. But Custard helps them decide what to do next. The Action Board turns team scores, feedback trends and risk areas into focused weekly priorities, helping managers take action where it matters most. From ownership to communication, workload and trust, managers can choose actions, track progress and see what’s actually improving over time.
- Clear actions based on real team feedback
- Weekly focus areas, not endless to-do lists
- Scripts for tricky leadership moments
- Personalised guidance for every manager
- Progress tracking that shows what’s working
Turn unsure managers into confident decision-makers
Managers are expected to handle conflict, feedback, low morale and team tension, often without knowing what to say or do next. Geraldine uses Professional Grade AI (secure data) to give managers practical, confidential, tailored support in the moment, helping them move from avoidance to action, overthinking to clarity, and guesswork to confident leadership.
- ✓ More confident managers
- ✓ Better conversations, faster
- ✓ Less escalation of issues
- ✓ Practical scripts for difficult moments
SIMPLE BY DESIGN
Four steps & zero friction.
Custard gives managers a weekly anonymous pulse on how their team is really doing, in under 60 seconds.
But the data is only half of it. Every insight comes with practical next steps, so managers are never left staring at a dashboard wondering what to do next.
01
Set up in minutes
Add your managers and teams, and you’re live. No complicated onboarding. No IT project. No login required for team members.
02
Your team answers 7 quick questions
03
Managers get live visibility into their team
Track engagement, accountability, psychological safety, communication, and more across every team.
See what’s improving, what’s slipping, and where managers may need support.
04
Geraldine tells managers what to do next
Low scores don’t just flag problems. They trigger practical actions, coaching guidance, conversation prompts, and leadership recommendations managers can immediately use.
No guesswork.
Only clear next steps.
who it's for
Built for managers who want to understand how their team is actually doing.
First-time managers
Heads of department
Founders scaling teams
Senior leaders
If any of these sound like you, this is for you.
SIMPLE PRICING
Custard is priced per manager, not per employee.
That means each manager gets their own dashboard, insights and leadership support, while being able to invite unlimited team members underneath them at no additional cost.
Individual
One manager, full access
billed monthly
- Weekly anonymous pulse surveys
- AI-powered leadership actions
- Team Health Score dashboard
- Built-in manager playbooks
3–10 Managers
Growing leadership teams
billed monthly
- Weekly anonymous pulse surveys
- AI-powered leadership actions
- Team Health Score dashboard
- Built-in manager playbooks
11–49 Managers
Scaling organisations
billed monthly
- Weekly anonymous pulse surveys
- AI-powered leadership actions
- Team Health Score dashboard
- Built-in manager playbooks
Enterprise
50+ managers
- Weekly anonymous pulse surveys
- AI-powered leadership actions
- Team Health Score dashboard
- Built-in manager playbooks
Questions
Straight answers.
Very little.
Team members answer 7 quick questions once a week, which takes around 60 seconds. Managers then receive live insights and practical next steps automatically.
No lengthy surveys. No complicated setup. No extra admin.
That’s exactly why Custard was built differently.
Most engagement surveys are too long, too vague, and too infrequent. People switch off before they even begin.
Custard is quick, lightweight, and designed to become part of the weekly rhythm, not another task everyone avoids.
Yes.
Managers can never see individual responses, and results only appear once the minimum anonymity threshold is reached.
Custard was built to help teams speak honestly and safely.
This is where Custard is different.
Most platforms stop at dashboards and scores. Custard helps managers understand what the data actually means and what to do next.
Managers receive:
- Live culture insights
- Team Health Scores
- Trend tracking
- Practical next steps
- AI-powered support from Geraldine
The goal isn’t just awareness. It’s action.
Geraldine is Custard’s AI-powered Culture Coach.
She turns team feedback into practical leadership support managers can actually use, from conversation starters and coaching prompts to accountability guidance and communication support.
Not generic AI advice.
Real leadership guidance built from Heather’s frameworks, training, content, and real-world management experience.
That doesn’t mean you’re a bad manager.
Most managers using Custard care deeply about their team. They just want better visibility into what’s happening beneath the surface.
Custard is designed to support managers, not shame them.
Low scores are simply signals, an opportunity to step in earlier and improve things before problems escalate.
If people have been holding things in, some of the first feedback might feel a bit messy.
Custard helps you look past the noise and spot the patterns.
One frustrated comment might just be someone having a bad week. The same theme showing up again and again is a signal.
Custard isn’t there to turn your team into professional complainers. It’s there to help you understand what’s really going on before small frustrations become bigger problems.
Because culture changes faster than once a year.
Most annual surveys tell you what your team felt months ago, often after problems have already escalated.
Custard gives managers a live weekly pulse instead, so they can spot trends earlier and respond faster.
Most culture tools focus on collecting data.
Custard focuses on helping managers actually improve culture.
The difference is Geraldine and the action layer behind the insights. Instead of managers being handed another dashboard and left to figure things out alone, Custard gives practical next steps, leadership guidance, and support based on what their team actually needs.
Usually the opposite.
Custard helps managers spend less time guessing, firefighting, or trying to piece together scattered feedback.
The goal is better leadership, with less friction.
Custard works best when anonymity can be protected properly.
Managers need a minimum of 3 team members for reporting to unlock.
For smaller teams, we can help combine reporting groups while still protecting anonymity.
Not really.
Custard was built primarily for managers and leadership teams, not as another HR reporting platform.
The goal isn’t to monitor people. It’s to help managers build healthier, higher-performing teams with better visibility and practical support.
contact custard
Let’s talk.
Got a question, want a walkthrough, or just want to know whether Custard is the right fit for your team?
Fill in the form and we’ll get back to you quickly.
- Platform walkthroughs
- Pricing and setup
- Team onboarding
- Leadership team demos
- Any questions at all
Culture is your biggest
performance lever.
Start measuring it.
5 questions. 30 seconds. A team you actually understand. Start your free trial today, your first insights land this time next week.
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